Alternate Name Concepts: Detour, Byway & WanderWay
WanderWay's brand concepts page is a side-by-side look at three names explored for the app: Detour, Byway, and WanderWay, each with website mockups, color schemes, and brand positioning. WanderWay, the name the app uses today, is a scenic drive and sightseeing navigation app for iPhone and CarPlay.
Detour
Spontaneous, adventurous, modern, high energy. Focus on the thrill of turning off the main route.
“Never regret the detour.”
Alt: “Life happens off the interstate.”
Asphalt + Electric Amber
Instant Detour Math
Live +3m detour badges directly beside stops, CarPlay lists, and turn cards.
Never regret
the detour.
The covered bridge two miles off your exit. The scenic overlook just over the ridge. Detour calculates the exact added driving time so you can explore without losing your schedule.
